June 15, 2023
Web Design
Every year comes with its hits and its shame list. Here are some Web Design Trends in 2023, some of which you’ll love and some which you’ll want to avoid.
As TikTok and YouTube continue to grow their market share, LinkedIn and other platforms are encouraging video posting. This has translated into many people wanting beautiful looking video collages filled with the finest stock available to mankind when people land on their page.
Videos when filmed correctly, and placed in the right location with the right messaging can be game changing. For this exercise we’ll talk about the all prevalent stock video collage.
Might Look Good – To Some…
If your target market isn’t too familiar with the look, feel and costing of stock videos then it could make quite a striking impact on them when they first arrive at your site, and can do wonders for a brand which is targeted at particular demographics.
If your target market is up to date with the tech world, they will immediately recognise stock video and it will cheapen the brand in the sight of people who want to spend big money. Higher end clientele are often familiar with the difference between a custom shoot, and won’t look on it favorably.
The impact of an autoload slider video on a homepage when it comes to loading time can be anywhere in the range of an additional 5-20 seconds wait time. While the 5 seconds might not sound like very much to most people, when it comes to website loading times any additional second can mean the difference between someone hitting the back button on their browser and going to your competition, or converting a lead to sale.
Most small business owners who have gotten their websites designed aren’t aware of the difference between commercial hosting (business hosting) for a website and let’s say something like a $6.95 a week goDaddy account.
When talking about server speeds a quick question to ask yourself is, how valuable is a lead to your business?
For most business owners a single click, followed by a call can be worth anywhere from $100 (Ecommerce) – 1 million dollars (Building Contractors), with most small businesses floating around the value of 4-5k for a single conversion. The best way to calculate a lead value for your company is to look at an existing customer, and what they have brought in to your company over a year period. In the service industry this is almost always above $1000.
It then starts to make sense fairly fast to most business owners when commercial hosting vs personal hosting is explained purely in terms of Google ranking. It is virtually impossible to reach first page ranking on any competitive keyword category without commercial hosting in an area local to the target market.
Adding a video to already slow hosting will kill your site, people will click back and go to your competition, and Google will drop you to the bottom of the pack. Also, these types of videos just do not convert.
If you want to check the speed of your site go to Pingdom Website Speed Test – Make sure you put in your country before you speed test your site, it affects the test.
Adding a video to already slow hosting will kill your site, people will click back and go to your competition, and Google will drop you to the bottom of the pack. Also, these types of videos just do not convert.
Asymmetry has been gaining popularity in recent years, and it’s expected to be a major trend in 2023. This type of layout creates visual interest and can help draw attention to key elements on your website.
Asymmetry in website design is a powerful tool for creating visually interesting and engaging user experiences. By breaking away from the traditional symmetrical layout, asymmetrical design can create an eye-catching and unique look that stands out from the competition.
Asymmetry allows designers to create layouts with different shapes, sizes, and colors that draw attention to specific elements of the page. It also gives them more control over where users focus their attention and how they move through the page. By using asymmetry in website design, designers can create a memorable experience that will keep users coming back for more.
Some great examples of the use of asymmetry in web design include Nourish-eats and Peculiar Balance’s asymmetrical welcome screens, Taras Khabik’s Pinterest board featuring web designs with asymmetric elements, and Simone Lord – Nurturing Strength Female Fitness and Health Coach website designed by Web Design Company Australia.
If done incorrectly, asymmetrical websites can become a total mess highlighting absolutely nothing, creating a chaotic mess for the user.
Asymmetry gives designers more control over where users focus their attention and how they move through the page. Done incorrectly, it can backfire and become a visual mess.
Retro fonts are making a comeback in 2023, bringing with them a sense of nostalgia and fun. These fonts can add personality to your website and make it stand out from the crowd. One great example of the use of Retro Style can be found on the Lake Moogerah Cafe website, designed by Web Design Company Australia.
Retro fonts can be a great way to add a unique and eye-catching style to your website design. These fonts, which are often based on classic designs from the past, can help create a sense of nostalgia and bring back memories of simpler times. Retro fonts also have the potential to give your website an edgy, modern look that stands out from the crowd.
Using retro fonts in your website design can help you create a timeless aesthetic that will appeal to both old and new audiences alike. They can also be used to evoke certain emotions or feelings, such as nostalgia or joy, which can make visitors more likely to stay on your site longer and engage with it more deeply. Plus, retro fonts are often highly customizable, allowing you to tweak them until they perfectly fit the look and feel of your website.
Like any great trend, there are some epic pairing problems, which perhaps started with a great idea, and then devolved into something that SHOULD NOT BE.
Retro fonts, paired correctly, evoke certain emotions or feelings, such as nostalgia or joy, which can make visitors more likely to stay on your website longer and engage with it more deeply.
Social proof is an important part of any website, as it helps build trust with potential customers. In 2023, we’ll see more websites incorporating social proof into their designs, such as customer reviews and testimonials. These are exactly the kinds of videos that are bringing customers through the virtual doors on websites these days.
Social proof is an important factor in establishing legitimacy for a brand or company online. It’s the idea that people will follow the actions of others when making decisions, and it can be a powerful tool for businesses to use in order to build trust with their customers. Social proof can come in many forms, such as customer reviews, testimonials, case studies, and more. By displaying this type of evidence on their website or social media accounts, companies can show potential customers that they are legitimate and trustworthy.
For example, if a company has hundreds of positive customer reviews on their website or social media pages, potential customers will be more likely to trust them and make a purchase. Similarly, if a company has case studies showing how they have helped other businesses succeed, this can also help establish legitimacy and build trust with potential customers.
Social proof is a powerful tool for businesses to use when it comes to driving sales leads. It is the idea that people will be more likely to purchase a product or service if they see that others have already done so. By leveraging social proof, businesses can create trust and credibility with potential customers, leading to more actionable sales leads.
One of the most effective ways to use social proof is through customer reviews and testimonials. By displaying positive reviews from existing customers on your website or other marketing materials, you can show potential customers that your product or service has been tried and tested by others and found to be successful. This type of social proof helps build trust with potential customers and encourages them to take action.
Businesses can use social proof by showcasing their customer base. Showcasing the number of customers you have or highlighting well-known brands that are using your product or service can help demonstrate the value of what you offer and encourage potential customers to take action.
Businesses can also leverage influencer marketing as a form of social proof. By partnering with influencers who are well-known in their industry, businesses can tap into their large audiences and showcase how their products or services are being used by those who are respected in the industry. This type of social proof helps build trust with potential customers and encourages them to take action.
Social proof is a powerful psychological tool used in digital marketing, but it can also be a double-edged sword. If not done properly, businesses can encounter a variety of problems with social proof.
Finally, relying too heavily on social proof can limit creativity and innovation. When businesses focus on what works for other companies instead of coming up with new ideas, they miss out on potential opportunities for growth and development.
One of the main issues with social proof is that it can be easily faked or manipulated. Businesses may be tempted to create fake reviews or endorsements from celebrities to boost their credibility and attract more customers. However, this can backfire if customers find out the truth, as it will damage the business’s reputation and credibility.
Poorly Filmed Social Proof Can Damage Your Sales.
Poorly filmed social proof or social proof that appears to be created lackadaisically can have a detrimental effect on sales. Consumers are increasingly savvy and will quickly recognize when something looks too good to be true, or when the evidence presented isn’t credible.
Poorly filmed social proof doesn’t just mean a bad camera angle, sometimes a genuine customer review on their below average webcam can be far more convincing to your target market, why? Because it is REAL. Our testimonies that we had done for Web Design Company Australia for example are all real customers of ours, and they are answering questions that they were asked, and they are giving honest answers. The factual is always greater than the fantasy in terms of bringing people over to your product or service.
When using social proof, it’s important to make sure that the content is well-crafted and believable. This means selecting sources that reflect your customer base, and avoiding anything that looks fake or flimsy. Additionally, it’s important to use social proof in an authentic way that resonates with your target audience. If you’re trying to appeal to a younger demographic, for example, you may want to focus on influencers or user-generated content rather than traditional forms of advertising.
It’s important to ensure that your social proof is up-to-date and relevant. Outdated information won’t do much to convince potential customers, so make sure you’re regularly updating your content with fresh facts and figures.
Old testimonials pretty quickly fade out of people’s minds, and all you have to do is see the same client in more than one video to pretty quickly understand that the company isn’t generating any business.
In 2023, we'll see more websites incorporating social proof into their designs, such as customer reviews and testimonials. These are exactly the kinds of videos that are bringing customers through the virtual doors on websites these days.
Gamification is an excellent way to engage users and encourage them to explore your website further. We’ll see more websites utilizing gamified design elements in 2023, such as interactive quizzes and mini-games.
Tooltips are small pop-up windows that appear when a user hovers over an item on the page. They provide helpful information about the item or feature in question, making it easier for users to understand how to use the website. Which if executed correctly can be great for the user experience.
Quizzes are a fun way to engage users and help them learn more about your product or service. They can also be used as part of a loyalty program, where users receive rewards for completing quizzes correctly.
Points-based features allow users to earn points for completing certain tasks or activities on the website. These points can then be redeemed for rewards such as discounts or special offers. This encourages users to keep coming back and engaging with your site, which leads to increased customer loyalty and engagement overall.
Over gamifying a site is just plain annoying. Trying too hard to make your site fun when it is a fundamentally boring product can frustrate people who just want to get their needs met and move on to something else.
Don’t over explain the obvious, a stock standard site doesn’t need tooltips.
Quizzes can really frustrate a growing percentage of the population. People are aware that they are data collection points for businesses, and ways to sneak you into their mailing list. Leaving a bad taste in people’s mouth brains is not what any brand wants to do.
Remember when every cafe started giving out coffee punch cards? The oversaturation of these tools in many markets has made people just plain bored with points. Points make sense on a site that you are involved with everyday such as a grocery shopping platform, game website, or even a gambling site. Don’t add points thinking that it will grow your customer base, or even keep your customers with you. The real driver behind returning customers on high ticket items is the product or service delivery.
Gamification is an excellent way to engage users and encourage them to explore your website further. We'll see more websites utilizing gamified design elements in 2023, such as interactive quizzes and mini-games.
Animated product reveals are becoming increasingly popular in web design, as they help draw attention to products and services on your site. They can also be used to create a sense of anticipation for upcoming products or services.
A well placed, and sexy reveal can make a big impact on a single item reveal. This can create a little bit of tension and relief – a nice pairing if there is expectation for the product type. This kind of marketing is used all the time by big brands like Apple, Microsoft, Tesla, and with great effect.
If your target market research is done, and everything is in place for the reveal of an exciting new product to the internet by your excellent special brand, then a nice landing page with an animated reveal is just perfect.
Don’t use animated reveals for a multi stock site. It generally doesn’t work. If you want to sell fast moving Alibaba ecommerce items, usability is key, and animated reveals aren’t appropriate if the item isn’t something to ooo and aaahhh about.
Animated product reveals work really well for a single landing page (with only 1 product) and create a premium positioning. However, for a multi-stock site, animated reveals don't work if the item is not something to oooh and aaah about.
In my opinion this is one of the most significant trends to hit the market. People are becoming aware of how much speed affects the usability of a site. Most business savvy folk are moving from cheap hosting that was good enough for a Sunday food blog, to commercial grade hosting with services like Amazon leading the pack in terms of speed and security.
Website speed optimization is essential for providing a good user experience on your site, so it’s no surprise that it’s one of the top web design trends of 2023. Optimizing your website for speed will ensure that users have a smooth experience when navigating through your pages.
Speed impacts your site ranking and is one of the primary factors in how Google bots experience your site. If your speed is low, then it doesn’t matter how much money or time you spent on making your site perfect, customers won’t end up using it.
As people switch to ever faster website structures and hosting, the web is fast becoming a place for those who understand how long term online brand building works, and for those who don’t. Having a fast website isn’t just a nice dream for those wanting to make money online, it is now a necessity.
56% of people expect a site to load within 2-3 seconds
14% want an online store to load within 1 second
23% of people say that a slow loading page is their main source of dissatisfaction
50% of people will abandon cart if a page doesn’t load fast enough
45% of people feel a slow loading page leaves a negative impression on a business
47% of people will leave a site if it hasn’t loaded within 6 seconds
100% of people will leave a site if it hasn’t loaded within 10 seconds.
Source: 1 in 2 visitors abandon a website that takes more than 6 seconds to load
Commercial hosting is expensive, and if all you have online is a static page, or a personal page, then this isn’t for you. Managed commercial hosting and a managed website costs around the $200 – $400 a month mark, which is beyond the reach of people who aren’t serious about online business.
Having a fast loading website is not just a nicety, it is a necessity. 1 in 2 visitors will abandon your website if it takes more than 6 seconds to load.
Post Tags :
asymmetrical design, brand strategy, conversion-centered design, digital marketing, retro design, social proof, video marketing, web design, web design company australia, website development
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Victor
Senior Brand Strategist & CEO – Web Design Company Australia & Tokyo Design Studio.
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