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Why Sales Funnels Are Killing Your Brand


Sales Funnels: The Good, The Bad and The Ugly

Sales funnels have become an integral part of modern sales and marketing strategies. Many businesses have adopted this approach in recent years, believing that it will help them generate more leads and sales. Some popular sales funnels include system.io, click funnels, funnel kit, groove funnels, etc.

But… is this really the case? Let’s take a closer look at the pros and cons of using sales funnels to see if they are really helping or hurting businesses.

What Are Sales Funnels?

A sales funnel is a process used by companies to guide potential customers through their buying journey. It typically consists of several steps, such as lead generation, lead nurturing, conversion, and post-sales follow-up. Companies use these funnels to track customer behavior and identify which steps are working best for them.

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sales funnels web design co australia

Why People Look For Sales Funnels

The majority of people who look into doing sales funnels are business owners that are:

  1. Want to increase their sales.
  2. Don’t want to invest money in advertising.
  3. Don’t think they have money to invest in advertising.
  4. Don’t have a converting website.
  5. Aren’t getting any traffic on their main website.
  6. Have time but not for a proper business / marketing strategy.
  7. Think that they are getting a better deal by doing it themselves.
The reality is, if you are at a point where sales funnels are looking very attractive to you, then things probably aren’t going as well as you’d like for your online business. So let’s have a look at the benefits of a well thought out and executed sales funnel system, and the problems that the majority of people face when creating them.

The Benefits of Sales Funnels

There are several benefits to using a sales funnel for your business. First, it allows you to track customer behavior so you can better understand what works and what doesn’t work for your target audience. This helps you optimize your marketing efforts and make sure that you’re targeting the right people with the right message at the right time.

Second, a well-designed sales funnel can help you automate certain parts of the process so that you don’t have to manually manage each step yourself. This saves time and money in the long run since you don’t have to spend as much on labor costs or resources. Finally, a good funnel can help increase conversion rates since it makes it easier for customers to find what they’re looking for quickly and easily.

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A sales funnel is a marketing tool used to track leads as they progress from prospects to customers. However, it's important to understand that a sales funnel can have a negative impact on your brand. Why?

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The Drawbacks of Sales Funnels

While there are many advantages to using a sales funnel, there are also some drawbacks that businesses should be aware of before investing in one.
1. Cold-calling or cold calling?

One major issue is that they reduce the personal touch of the sales process, since all customers go through the same experience regardless of their individual needs or preferences. This can make it difficult for businesses to build relationships with their target audience, as they won’t be able to customize their messaging or approach based on each customer’s unique situation.

2. Sales funnels can cheapen your brand.

A sales funnel can have a negative impact on your brand’s image, cheapening its credibility and perceived value in the eyes of the customer. For example, if you use aggressive tactics such as cold-calling or hard-selling, it can create an impression that your brand is only interested in making a sale, rather than providing quality products or services.

Additionally, if you rely too heavily on discounts and promotions to attract customers, it could give the impression that your product or service isn’t worth the full price.

3. Failure to optimise means poor ROI (return on investment), means money wasted.

Additionally, many businesses fail to properly optimize their funnels for their target audience. This can lead to poor results in terms of conversions, and even damage their reputation if customers feel like they’re being taken advantage of, or misled by misleading messaging or offers.

Furthermore, if not done correctly, funnels can end up costing more than they bring in, due to wasted resources on ineffective campaigns or strategies that don’t align with your business’s broader branding goals.

4. The #1 Reason Why Sales Funnels Kill Your Brand Is YOU.

What many small business operators fail to consider is the time investment and expertise that is required to produce a converting funnel. This results in hundreds of thousands of dead click funnel landing pages, shopify shops, canva sites, and an endless stream of low quality site data that Google automatically drops to the bottom of internet searches.

The issue here is a failure of the small business owners to understand their own limitations, and in an effort to cut costs they end up investing in systems that produce brand damaging work.

5. Sales Funnels Are Wasting Your Time.

If you are a small business owner trying to increase your sales online, then creating many bad funnels takes your time away from focusing on your core business.

Instead of producing more leads, you end up writing content, creating images, and systems for sites/landing pages, etc that people will never visit, and even if they do visit, will never spend money on. Instead of strengthing your market position, this dilutes the message of your brand, confusing your potential customers, and destroying what hope there was left for success.

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Alternatives To Sales Funnels

Sales funnels are a popular marketing strategy used by businesses to drive conversions. They involve creating a series of campaigns that guide prospects through the buyer’s journey, with the ultimate goal of converting them into customers.

However, sales funnels are not always effective for serious business owners who want to build brand awareness. This is because they focus on short-term goals and results, rather than long-term growth and sustainability.

1. Focus on long-term growth over short-term results

The problem with sales funnels is that they often rely on tactics such as discounts and promotions to drive conversions, which can be ineffective in the long run. Additionally, they don’t take into account other important factors such as customer loyalty and brand recognition. As a result, businesses may end up spending money on strategies that don’t generate any meaningful results or ROI.

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2. Focus on a comprehensive marketing strategy: SEO, Social Media, Blogs and Emails

Rather than relying solely on sales funnels, serious business owners should focus on developing comprehensive marketing strategies that are focused on long-term growth and sustainable results.

This includes leveraging organic search engine optimization (SEO) techniques to increase visibility in search engine results pages (SERPs), as well as utilizing social media platforms to engage with customers and build relationships over time.

Additionally, businesses should prioritize content marketing initiatives such as blogging and email campaigns in order to create valuable content that resonates with their target audience.

3. Engage a Brand Strategist. Think Branding, Website, and User Experience.

If you’re looking for an alternative way to reach your target audience without relying solely on sales funnels, then consider engaging brand strategists who specialize in creating holistic marketing plans that take into account all aspects of your business, from branding and messaging, down to web development and design elements such as user experience (UX) optimization.

By taking a more comprehensive approach, you’ll be able to create an effective strategy tailored specifically towards your target audience, which will help ensure better results in terms of conversions, while also helping build relationships with potential customers through authentic engagement, rather than just pushing them through one generic funnel experience after another.

Overall, sales funnels can be an effective tool for driving conversions in the short term, but may not be the best option for serious business owners who want to build brand awareness over time. A comprehensive marketing approach that focuses on long-term growth and sustainable results is essential for success in today’s competitive landscape.

Sharpen your branding and holistic marketing strategies

While there are certainly benefits associated with using sales funnels, there are also some drawbacks that need to be considered before investing in one.

Businesses should always strive for authenticity when connecting with their target audience, something which is challenging when funneling all customers through one approach.

Therefore, instead of relying solely on sales funnels, consider engaging brand strategists who specialize in creating holistic marketing plans tailored specifically towards your target audience. This will help ensure better results while also helping build relationships with potential customers through authentic engagement.

Post Tags :

brand strategy, branding, digital marketing, holistic marketing, sales funnels, SEO, social media, web design, web design company australia, website development

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Senior Web & Graphic Designer, CEO – Web Design Company Australia & Tokyo Design Studio. Over 10 years experience in web development in multiple top-ranking agencies.

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